Theatre in Wales

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Tesco makes its debut at Wales Millennium Centre     

Wales Millennium Centre (WMC) celebrates its first anniversary with the announcement of a sponsorship deal with leading retailer Tesco.

In its single most significant piece of arts sponsorship Tesco has announced it will sponsor the Foyer Stage, which will now be known as the Tesco Stage for at least a year, with the option to extend to three years in total. This will pave the way for around 250,000 people to visit the Centre over the next year and enjoy free performances seven days a week – unique for a British arts venue.

Since opening its doors in late 2004 other highlights include:
1. 98% of first time visitors to the Centre intend to visit again in the near future
2. 320,000 people have attended more than 250 performances in the Donald Gordon theatre
3. WMC has already built up a strong database of 90,000 visitors with 5,000 customers joining every month
4. Over 6,000 schoolchildren have visited the Centre
5. Over 15,000 people took tours
6. Over 500 free foyer performances per year for casual visitors to the Centre
7. Over 100,000 attended the Urdd Eisteddfod
8. Performances by both Bryn Terfel and Katherine Jenkins sold out within 3 weeks
9. Over 24,500 people attended 20 performances by the Kirov and Australian Ballet companies
10. Over 16,000 business users have taken part in 500 conferences and events

Wales Millennium Centre has become renowned for its diversity of programming which spans the full range of ballet, opera, contemporary dance and popular musicals.

Enfys Fox, Tesco’s Marketing Manager in Wales said: “We are delighted to be sponsoring Wales Millennium Centre for at least the next year. We hope that the Tesco Stage will be a success and that more and more people will enjoy the fabulous programme that the centre offers.”

Commenting on the first years trading, Judith Isherwood, Chief Executive of Wales Millennium Centre said “When the Centre opened in November 2004 we faced some challenges but since then we have worked hard to bring our cultural vision alive; we have created new audiences for ballet and other artforms, nurtured Welsh culture and talent, attracted audiences from the rest of Wales and the UK, and succeeded in introducing people to a wide range of programming from musicals to contemporary dance.”

As well as becoming one of the most vibrant arts developments in the UK, Wales Millennium Centre has become an award winning national symbol for Wales and a focal point for the public visiting the Cardiff Bay area.

Judith Isherwood, continued “As we end our first year of operation the business is in a strong position and entering a period of future growth and development, the Tesco sponsorship will only amplify this. Our continued commitment to an exceptionally diverse programme of activity means that we are fast becoming an international symbol for Wales.”

In addition to the considerable contribution made to arts and culture over the past nine months, the Centre has been recognised for its iconic design and architectural significance through winning awards such as the RIBA Award (Wales) and the MIPIM Award for Excellence.
Wales Millenium Centre  
web site

Thursday, November 24, 2005back



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