Theatre in Wales

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Full houses for Theatr Genedlaethol Cymru     

Wales’ main theatre venues enjoyed record breaking capacity audiences during the recent seven week tour of a production based on a religious revival exactly 100 years ago.

Up to 5,300 seats were taken up as Theatr Genedlaethol Cymru – the Welsh National Touring Theatre Company – toured Wales with Hen Rebel, a musical based life of Evan Roberts from Lougher near Swansea, one of the main instigators of the 1904-1905 Revival.

“This equates to an average occupancy of 87% or 331 seats filled per performance,” said Theatr Genedlaethol Cymru’s Marketing Manager, Elwyn Williams.
“Apart from special productions performed during the annual National Eisteddfod these are undoubtedly the largest audiences we have received in the company’s two year history,” he added.

Theatres in Cardiff, Carmathen and Cardigan were packed with every single seat filled during performances with a 98% occupancy over four performances in Bangor’s Theatr Gwynedd and 92% in the Aberystwyth Arts’ Centre.

“This far exceeds previous productions who have, on average, enjoyed and a 57% occupancy,” added Elwyn Williams. “This breaks all records and we are greatful to an ever increasing band of loyal and supportive theatre-goers ,” he said.

The five Theatr Genedlaethol Cymru productions to date have attracted audiences amounting to 16,000 people as well as another 3,500 who have taken part in the company’s outreach activities and special non-touring performances.

“We’re extremely proud that over 20,000 people who have been involved with our productions in such a short time frame,” said Elwyn Williams. “Our aim now is to build on this solid foundation and cater for our traditional audience as well as attracting a new generation into Welsh theatres,” he added.

Theatr Genedlaethol Cymru’s next production will start touring at the end of January 2006. Dominos is a new production which will direct its appeal and relevance to a younger audience.

“This production promises to to launch Theatr Genedlaethol Cymru into a new sphere of activity,” said Elwyn Williams. “There’s a vibrancy to the production that’s sure to break the mould both artistically and in terms of the venues visited,” he added.
Theatr Genedlaethol Cymru  
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Thursday, December 01, 2005back



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