Theatre in Wales

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The Wales Arts Review report is published     

The Wales Arts Review report is published Summary of the findings of the Wales Arts Review
The full report can be dowloaded from the link at the end of this news item



The Role of the Minister with Responsibility for the Arts

. The Minister responsible for the arts will promulgate a charter at the beginning
of each administration. The charter will outline the Assembly GovernmentÕs values
as they pertain to the arts, and will include a declaration on artistic freedom.
We encourage the political parties in the National Assembly to set out their priorities
for the arts in their manifestos to raise the awareness of their ambitions for the arts.
. Advocacy for the arts will be led by the Minister, and should place particular
emphasis on developing co-operative strategies with fellow Cabinet colleagues.
The Panel will outline in summary the following proposed model.
. The Role of the Minister with Responsibility for the Arts
.5 The Role of the Strategy Board
. 4 The Role of National Companies and Initiatives
. The Role of the Arts Council of Wales (ACW)
. 8 Creating Excellence and Transparency of Reward within ACW
.39 The Role of Regional Pa
.3 The Minister is also the link to the Culture Board to ensure consistency of the arts
strategy with the wider culture strategy. Importantly, the Culture Board should seek
to maximise the cultural value of the arts spend. This includes linking initiatives with
wider social, economic and cultural objectives.

.4 Timeline: To be implemented by May 007.


The Role of the Strategy Board
.5 The Panel advocate the creation of a Strategy Board of ACW and the Welsh
Assembly Government, chaired by the Minister with responsibility for the arts.
This is a dual key approach. The Board will include representatives of other areas of
government policy, the local authorities and the private sector. The members should
be of sufficient standing to ensure the credibility of the Board in the eyes of the
stakeholders.

.6 The dual key Strategy Board should oversee the development of strategies for
issues such as social inclusion; the relationship between the WMC and its partner
organisations; the development of the new drama strategy; youth development;
festivals etc. We stress that these are examples, and that the agenda will be set by
the Strategy Board itself.

.7 The Panel recommends that the Strategy Board, when setting a strategy for social
inclusion, should include urban and rural communities, diversity and disability, and
the use of the Welsh language within the arts. It should also have due regard as to
whether some arts forms, including possibly music, electronic art and video/film have
advantages in reaching younger age groups.

.8 The Board should develop an entrepreneurial and outcome-driven view of the arts in
tune with present attitudes towards the creative industries.

.9 The Strategy Board would be a transparent forum for the Minister to take advice on
unforeseen issues that might arise from time to time.

.1 0 The Strategy Board would be serviced by a joint secretariat drawn from both the
Assembly Government and ACW. This approach is in keeping with general moves to
establish a wider and more flexible public service in Wales.

.11 The Panel advocates the creation of an Arts Research and Development Fund of at
least £0.75m annually which would act as a lever for change.
. 12This fund is to be Òfree moneyÓ annually; continuous revenue funding for successful
projects should be funded from other suggested resources. The fund will also
facilitate wide-ranging research projects both statistical and qualitative.
. 13 Timeline: To be created by the summer recess 007.


The Role of National Companies and Initiatives
. 14 The Panel agree that some companies and initiatives have a special place in
promoting excellence, and Wales. It may be that only the Welsh National Opera and
the BBC National Orchestra of Wales have the resources and opportunity at present
to fulfil this role.

. 15 The Panel is mindful that some initiatives or organisations have a claim on national
status (e.g. Wales at the Venice Biennale, the Urdd Eisteddfod or the Academi)
although they are not producing companies.

.1 6 We are of the view that further work should be done by the Strategy Board on the
role of a national organisation, company or initiative, and on the support strategies
needed for its development. Consideration should be given to what constitutes a
national organisation and its wider responsibilities to the nation.

. 17 The Wales Millennium Centre (WMC) should be regarded as an international and
national major performing arts venue. Due consideration should be given by the
Strategy Board to the success of the WMC, and the fruitful joint working between
the Centre and its partners of whom four are currently under discussion as national
bodies. Consideration should also be given to the financing of Urdd Gobaith CymruÕs
Eisteddfod, since the Urdd is a WMC partner organisation.

.18 The bar for according national status should reflect WalesÕs ambition both nationally
and internationally. The status for companies should be confirmed and sustained by
international peer review to determine what constitutes a national company, and its
wider responsibilities to the nation.

. 19 We are also aware that further work is being developed on theatre in Wales. This is
clearly a strategic priority and will have a bearing on whether one, two or more
theatre companies achieve the proposed status.

. 20 The Panel proposes that the companies should not be directly funded. They should
be managed by ACW. However, the strategic development of designated national
companies will be a major and ongoing concern of the new Strategy Board.
. Timeline: Rolling programme from January 008.



The Role of the Arts Council of Wales (ACW)
.22 The Panel recommends that ACW refocuses its priorities on the need to develop the
arts in Wales. The Board and management of ACW should be capable of not only
embracing, but delivering WalesÕs ambitions for the arts. This change of focus may
warrant a new name, for instance Arts Development Wales.
. 23 ACW should retain its Board, Chair and Lottery awarding powers.

. 24 ACW should act less as a gatekeeper body and more as an advocacy body for the
organisations and companies at the Strategy Board and in other arenas. Advocacy
for the arts in government should remain with the Minister; advocacy for companies
and organisations and their development more generally should remain with ACW.

. 25 ACW needs to further develop its art form and arts management expertise. In doing
so, it should create an ongoing and meaningful sharing of ideas with client bodies
and practitioners, thus drawing on their expertise.

. 26 The Panel recommends much more emphasis on training and high level skills, and
on more international and UK exchanges and shadowing opportunities. ACW should
work with the sector skills councils in this context.

.2 7 Timeline: to be immediate and ongoing.



Creating Excellence and Transparency of Reward within the Arts in Wales

.2 8 The Panel is aware that many companies in Wales create work of high quality whilst
possibly not being of the size or geographic spread to be regarded as national.
The Panel wishes to see the development of these companies within ACW as a search
for excellence, innovation and inclusion.

. 29 The Panel has already made recommendations under . 4 above regarding national
companies and organisations. ACW should look towards the designation of beacon
companies amongst its clients. These would have the status of being recognised
for excellence, whether nationally or locally, whether in a prestigious art form or
in community work, whether as a small local initiative in the Rhondda or a creative
venue in North Wales. Beacon companies may be organisations, venues, companies
or individuals who achieve levels of excellence, and this should be rewarded.

.30 Beacon companies, venues and organisations can be small and local or large and
international. ACW will therefore prioritise excellence and strategy rather than size
or geographic spread.

.31 It should not be automatically assumed that all or any existing revenue clients of
ACW will become beacon companies.

.32 ACW should develop clear criteria for the designation of beacon companies, to also
include innovation, delivery against KPIs, sustainability, access, and regional and
national role. Beacon companies will vary in number, but will always demonstrate
consistent best practice in their field, which may be art form or development based.
In addition, ACW will encourage them to minimise costs by sharing administrative
functions with other organistations.

.33 ACW should have additional funding (£ .5m annually) as a Merit Pot for companies
and organisations that achieve targets such as innovation, social inclusion and
excellence. These targets may be single targets; it should not be assumed that all
beacon companies achieve all targets, only those that are appropriate, strategic
and agreed.

.34 The Merit Pot should be used solely to reward beacon companies thus producing a
transparent measure of who is included and how companies may change over time.
Again this is a lever for change and not an overall addition to general revenues.

.35 ACW should consider the Australian major performing arts model in developing
beacon companies and providing additional assistance in terms of leadership
training, international opportunities and retained reserves to finance future
innovation. This would be one way in which ACW fulfils its role as a development
organisation.

.36 The Panel does not necessarily commend the creation of a Major Performing Arts
Board as exists in Australia. Instead, we recommend that some of the working
practices of the Australian model should be adapted and adopted in the Welsh
context, including a scrutiny of business plans and the ability to maintain healthy
reserves.

.37 ACW should retain its role in supporting individual artists including beacon status
individuals.

.38 Timeline: Process to be agreed for delivery from April 008.




The Role of the Regional Partnerships
.39 The Panel recommend that ACW develops a strategic partnership with consortia of
local authorities according to the principles discussed in the Beecham Report.

.40 These partnerships would serve as the second dual key strategic element in
developing the arts throughout Wales.

.41 The Panel suggest the WLGA develop and recommend to their members the
adoption of a statement of principles and artistic freedom as corresponding to the
one recommended to the Assembly Government in section . .

.42 The new partnership agreements would require Service Level Agreements for a
budgetary cycle of three years or more. All members of the partnership would
therefore ring-fence pledged funds.

.43 The Service Level Agreements should be strengthened through a mandatory
requirement for all unitary authorities to facilitate arts opportunities and activities,
in parallel with the library standards provisions. This, we believe, is essential.

.44 The new partnerships should be chaired by the ACW Regional Director and be
regarded as action groups consisting of local authority officers, venue directors and
regional arts organisations, practitioners, members of the business community, and
members of the public.

.45 In line with our dual key approach, the Panel recommends a joint secretariat
between local government partnerships and ACW, thus mirroring the joint
secretariat for the Strategy Board.

.46 Provision should be made for consumer/audience input through available resources,
such as Audiences Wales, for example.

.47 The new partnership arrangement will provide an opportunity to look at the
potential for the rationalisation of back office accounting and the payment of
smaller grants to be made through the payroll procedures of local authorities
or local large venues. Any savings would provide further funding for front line
activities. In kind partnership might constitute part of the local authorityÕs financial
contribution to the partnership.

.48 Partnerships would agree a 3 year regional action plan which would bring together
the policy direction of the national strategy developed by the Strategy Board and
local needs and aspirations.

.49 Pilot schemes should begin by April 008, the same start time as the pilot Beecham
PACT. The others should follow over time, and follow whatever consortia are agreed
between the Assembly Government and the local authorities. The structure and
membership of the pilot schemes will be determined by the Strategy Board.

.50 Some additional money will be needed to kick start this initiative. This money could
be made available through existing Assembly Government funding channels such as
the Making the Connections programme.

.5 This is not simply a cost-cutting exercise. It should be borne in mind that the arts
can be a powerful tool in delivering local and community aspirations for economic
development and regeneration, and utilising European structural funds. Local
initiatives and organisations have also been at the forefront of delivering inclusion
and diversity. These local partnerships, therefore, stand as dual key organisations
delivering arts strategy at a regional level.

.5 Timeline: Two pilot projects to be set up by April 008 and monitored for efficiency.

The Panel commend these proposals to the Minister as proposals that will, we trust,
ensure a fundamental step change in strategy, ambition and delivery within the arts
world in Wales.

Wales Arts Review  
web site
: new.wales.gov.uk/walesarts/?lang=eng

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