Theatre in Wales

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AUDIENCES WALES LAUNCH TRAINING PROGRAMME     

AUDIENCES WALES LAUNCH TRAINING PROGRAMME Wales’ arts marketing agency, Audiences Wales, has announced the latest phase of its training programme which brings together leading marketing experts to support the development of the arts in Wales.

With financial support from the Arts Council of Wales, Audiences Wales will be hosting two training courses for arts professionals.

The first, Strategic Marketing Planning for Arts Managers (21 January 2009), has been developed by Audiences Wales in collaboration with the Chartered Institute of Marketing. The course has been created for senior arts managers and marketing professionals and aims to equip participants with an understanding of the strategic marketing planning process that will support their business development needs.

The second course, Best Box Office Management (3 / 4 February), will be run by Beth Aplin, a highly regarded arts consultant and trainer who specialises in box office training. The course is aimed at box office and marketing staff and will enable participants to develop the critical role of the Box Office, its relationships with other departments and how it reflects the aims of the organisation.

Audiences Wales’ Chief Executive, Nick Beasley, said:

“Audiences Wales is committed to bringing the highest quality training opportunities to Wales. I am delighted that we have therefore been able to establish a partnership with the Chartered Institute of Marketing and bring Beth Aplin back to Wales following her work with us earlier this year.”

Over the next few months, Audiences Wales will also be publishing a series of guides to areas of arts marketing called Learning On Demand which aim to support individual artists, community based organisations, and people at an early stage of their arts marketing career. The Learning On Demand resources will be published on the Audiences Wales website www.audienceswales.co.uk.
 
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