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Earthfall become the first Arts organisation to win a prestigious Chartered Institute of Marketing ‘Canmol’ Award. |
Last Friday, 5th October, Earthfall were honoured to receive a Canmol Wales Award for their At Swim Two Boys marketing campaign. ‘Canmol’ Awards celebrate the best marketing campaigns in Wales in 2012 and it was the first time in the history of the awards that an Arts organisation has won. Earthfall are a resident company of Chapter, Cardiff and are revenue-funded clients of The Arts Council of Wales, the production itself was co-commissioned by Theatr Brycheiniog. Representatives from these three organisations were there to share the excitement when Earthfall were announced as award winners. Earthfall’s Marketing Officer, Lewis Gwyther went up to collect the award saying afterwards “We were delighted with the award. It was a reflection and recognition of the work and effort that the whole team put into the campaign. I would also like to say a big thank you to Nelmes Design and Arthur Leone PR, for being part of the team that created this award winning campaign.” The campaign for At Swim Two Boys saw the company triple their audience figures from the previous 2 years, and more than doubling their financial targets. In additional Earthfall achieved a national first for any Welsh Dance Company by securing a three-week season in London, and selling out before the opening night. The campaign increased their profile across all national media coverage and the production toured to more of the UK than any other Welsh dance company whilst doubling the number of performances and achieving more than ten times as many sell out nights as their previous tour. 
Richard Houdmont, Director for Wales of The Chartered Institute of Marketing, added: “CIM is committed to setting standards and celebrating excellence within the marketing industry and the Canmol Awards help those who enter to benchmark themselves against the best in the country and will spread best practice amongst practitioners in Wales.”

"We're delighted to support these awards which allow the very best from the world of marketing to stand up and gain recognition for their achievements.” 
 Earthfall’s next production, Chelsea Hotel opens in Spring 2013 and will tours across the UK. Based on the famous hotel in New York, Earthfall reveals the poetry, humour and madness from this iconic hotel and its place in contemporary culture over several decades looking at the intertwined lives of residents from Dylan Thomas and Arthur C Clarke, to Leonard Cohen and Sid and Nancy. Visit www.earthfall.org.uk and click on Current Production for more information. 

Follow Earthfall’s latest activity on Twitter @earthfall or find them on Facebook as Earthfall Dance. |
| Earthfall Dance web site: www.earthfall.org.uk |
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Monday, October 8, 2012 |
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